Both Apple and Google provide developers with badges. This is the way most app developers do it, and what users have been pretty used to seeing. The Mobile App Download Buttons for the App Stores If it’s already live, take a look at the following options to get your download call-to-action right. If your app is not available yet, give users a way to enter their email address to get notified when the app launches (using MailChimp for example). They can then take a look at the rest of your website and get convinced by all the great stuff you put on it. If they see it first, they know where to click when they actually decide to download your app. What you need to do is to make that button the first thing people see when they get to your page. It really seems like common sense, but it’s not that rare to see an app landing page where the download button is hard to find. They’re all important, but most of them lose a lot of that importance if there is no clear call-to-action that invites visitors to actually download the app. There are several key elements you need to have on your app website: your app name and icon, a video, screenshots, showing the device, etc. if you don’t tell them) how to download it. You can have an awesome app, the most compelling copywriting, the best design and screenshots…It’s not worth much if visitors don’t know (i.e. No matter how many visitors you manage to bring to your app website or landing page, if they don’t end up downloading your app then it’s useless. Some users find your app on the App Store (or Google Play Store), and some find about it on the web.
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